America’s Most Watched
Automotive How-To Entertainment

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PowerNation

PowerNation Logo

AMERICA’S MOST WATCHED AUTOMOTIVE HOW-TO ENTERTAINMENT

The hosts of PowerNation share their automotive expertise by providing the television and digital audiences with the confidence and conviction needed to complete their projects.

Detroit Muscle Logo

AMERICAN AUTOMOTIVE V8 PASSION DELIVERED

The rumble of V8 power is the backbone of both classic muscle cars and today’s high-horsepower vehicles. Detroit Muscle extracts every foot-pound of torque with American style and performance.

XOR Logo

RIGS FABRICATED TO CONQUER OFF-ROAD OBSTACLES

To build and fabricate the toughest and most durable off-road vehicles, the XOR hosts deliver their expertise to keep viewers motivated to build their rigs and put them on the trail.

Truck Tech Logo

TRUCKS & SUVs BUILT FOR ACTION & STYLE

From work trucks to boulevard cruisers, Truck Tech invokes a passionate truck and SUV audience’s desire to work on and drive their own personalized truck.

Engine Power Logo

HORSEPOWER CREATED & EXPLAINED

Our Engine Power hosts share their deep knowledge of making horsepower with mild street engines or full-blown race powerplants.

PowerNation Daily Logo

Automotive News

PowerNation Daily reaches the 18-34 male digital enthusiast market by taking viewers behind the wheel with everything that is trending in the automotive world.

Cable and Broadcast

Reaching the largest US & Canadian
automotive how-to audience every week


History
Gray
NBC Sports Network
0+
Million
TV Viewers Annually
0
Original
Episodes Every Year
Captured in   
4K

Source: Nielsen Cable Index – January – July 2017

History Channel® is the registered trademark of A&E Television Networks, LLC.

NBC Sports Network® is a registered trademark of NBC Universal.

PowerNation programming sample

Source: Nielsen Cable Index – January – July 2017

Paramount Network®is the registered trademark of Viacom International Inc.

NBC Sports Network® is a registered trademark of NBC Universal.

CBS Sports Network® is a registered trademark of CBS Corporation and CBS Broadcasting Inc.

Digital Distribution

PowerNation is available on every
major digital and social platform

PowerNation on OTT
Available On: 
Amazon Fire icon
Android icon
AppleTV icon
App Store icon
DirectTv icon
Fubo icon
Google Play icon
Hulu icon
Philo icon
Pluto icon
PSVue icon
Roku icon
Sling icon
tvPlus icon
Xumo icon
Youtube icon
0+
Million
Social Followers
0+
Million
Digital Viewers Annually
0+
Original Digital
Episodes Every Year

Roku is a registered trademark of Roku Inc., Amazon Fire TV is a registered trademark of Amazon.com Inc., Apple TV is a registered trademark of Apple Inc., App Store is a registered trademark of Apple Inc., Google Play is a registered trademark of Google.

Marketing Solutions

TV Marketing Example

Marketing Strategy

PowerNation provides complete marketing strategies that connect your products to consumers on television and online.

  • Product Features & Showcases
  • Display & Video Advertising
  • Email Marketing
  • Sweepstakes & Contests
  • Digital Branded Content

Content Integration Example

Content Strategy

PowerNation’s expert hosts seamlessly integrate your products into the most watched automotive how-to shows in America.

Media Planning

Marketing Strategy

PowerNation places your media in front of the largest enthusiast audience.


Content Integration Example

Reporting and Analytics

PowerNation provides comprehensive ROI reporting to eliminate the guess work.

PowerNation Audience

Influencers

Advise others about their cars
Work on their vehicles every week

Hours spent working on vehicles per week

1h- 5h
60%
6h- 10h
18%
11+ h
14%

Work Performed

General Mechanical
92%
Engine & Drivetrain
81%
Paint & Body
60%
Welding
52%

Vehicles Per Viewer

3+ Vehicles
74%
4+ Vehicles
50%
5+ Vehicles
31%
6+ Vehicles
18%

Work to be

performed in 2019

(UPGRADE, CHANGE, OR APPLY)
89
Oil
78
Air & Fuel Filter
56
Chemicals
56
Spark Plugs
50
Brakes
50
Wheels & Tires
43
Batteries
42
Exhaust
38
Shocks
30
Lighting
24
Audio

About Us


Let's Get In Touch!


(615) 224-3107 - Advertising

(615) 503-9700 - General Inquiries