Detroit Muscle Logo

Interviews

The hosts of PowerNation weave through the four shows with car builder and racing interviews, tech tips and driving impression features while four teams of specialists demonstrate the latest techniques, parts, and tools in one seamless block.

Detroit Muscle Logo

Muscle Cars

Working with late model and classic muscle cars, the hosts of Detroit Muscle show viewers how to do step-by-step restoration and modification projects.

XOR Logo

4X4 FABRICATION

Each week, the hosts of XOR show viewers how to fab and weld custom crawlers, buggies, diesels, and 4x4s before punishing them on the trail.

Truck Tech Logo

Modern & Classic Truck

Truck Tech’s expert techs demonstrate how to restore, modify, customize and paint classic and late model 2- and 4-wheel drive pickups, sport trucks, and SUVs.

Engine Power Logo

Performance

Engine Power’s pro engine builders build the ultimate high performance vehicles giving viewers the secrets on assembling and tuning engines from street machines to full race monsters.

PowerNation Daily Logo

Automotive News

PowerNation Daily reaches the 18-34 male digital enthusiast market by taking viewers behind the wheel with everything that is trending in the automotive world.

Cable and Broadcast Reaching the largest US & Canadian DIY enthusiast audience every week


Paramount Network
CBS Sports Network
NBC Sports Network
Raycom Media
0+
Million
TV Viewers Annually
0
Original
Episodes Every Year
Captured in   
4K

Source: Nielsen Cable Index – January – July 2017

Paramount Network®is the registered trademark of Viacom International Inc.

NBC Sports Network® is a registered trademark of NBC Universal.

CBS Sports Network® is a registered trademark of CBS Corporation and CBS Broadcasting Inc.

PowerNation programming sample

Source: Nielsen Cable Index – January – July 2017

Paramount Network®is the registered trademark of Viacom International Inc.

NBC Sports Network® is a registered trademark of NBC Universal.

CBS Sports Network® is a registered trademark of CBS Corporation and CBS Broadcasting Inc.

Digital Distribution

PowerNation is available on every major digital and social platform

PowerNation on OTT
0+
Million
Digital Viewers Annually
Available On: 
Roku icon
Apple icon
Amazon icon
Android icon
iOS icon
Facebook icon
Twitter icon
Instagram icon
YouTube icon
Pluto icon
0+
Million
Social Followers
0k+
App Downloads
0+
Original Digital
Episodes Every Year

Roku is a registered trademark of Roku Inc., Amazon Fire TV is a registered trademark of Amazon.com Inc., Apple TV is a registered trademark of Apple Inc., App Store is a registered trademark of Apple Inc., Google Play is a registered trademark of Google.

Marketing Solutions

TV Marketing Example

Marketing Strategy

PowerNation provides complete marketing strategies that connect your products to consumers on television and online.

  • Product Features & Showcases
  • Display & Video Advertising
  • Email Marketing
  • Sweepstakes & Contests
  • Digital Branded Content

Content Integration Example

Content Strategy

PowerNation’s expert hosts seamlessly integrate your products into the most watched automotive how-to shows in America.

Media Planning

Marketing Strategy

PowerNation places your media in front of the largest enthusiast audience.


Content Integration Example

Reporting and Analytics

PowerNation provides comprehensive ROI reporting to eliminate the guess work.

PowerNation Audience

Top Among DIY Audience


Education

College Grad
25%
Some College
38%
High School
23%
Tech School
14%

Household Income

$100,000+
26%
$75,000+
46%
$50,000+
75%
$35,000+
86%

Audience By Age

Influencers

Advise others about their cars
Work on their vehicles every week

Hours spent working on vehicles per week

1h- 5h
60%
6h- 10h
20%
11+ h
15%

DIY Work Performed

General Mechanical
96%
Engine & Drivetrain
90%
Welding
62%
Paint & Body
36%

Vehicles Per Viewer

3+ Vehicles
75%
4+ Vehicles
50%
5+ Vehicles
30%
6+ Vehicles
18%

Work to be

performed in 2018

(UPGRADE, CHANGE, OR APPLY)
93
Oil
86
Air & Fuel Filter
60
Brakes
56
Chemicals
55
Spark Plugs
50
Wheels & Tires
44
Exhaust
44
Shocks
40
Batteries
30
Lighting
23
Audio

About Us


Let's Get In Touch!


(615) 224-3107